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Does marketing automation encourage bad behavior in marketers?
GUEST: This is a guest post by Katie Hollar, marketing manager at software research site Capterra. Many companies are adopting marketing automation each day. But they aren’t necessarily changing their...
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Why your SaaS company’s marketing budget should be unlimited
SPONSORED: This sponsored post is produced by Capterra. Have you ever had to beg for more room in your marketing budget? Or perhaps your marketing team begged you for more room in their budget? “It’s...
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The Yelpification of business software: Why online reviews have reached a...
SPONSORED: This sponsored post is produced by Capterra. For well over a decade, consumers have increasingly turned to online review sites to vet purchase decisions before they buy. Take a look at the...
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Capterra report: CRM users really like their software
EXCLUSIVE: Seventy-one percent of users of customer relationship management (CRM) systems are satisfied or very satisfied with their software. That’s the word in a new survey and first report about CRM...
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Lead gen tactics guaranteed to fatten your funnel — and make you a star...
VB WEBINAR: The biggest mistake businesses make when it comes to lead generation is continuing to invest heavily in lead gen channels that are fairly expensive, even though they’re not performing well....
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How savvy B2B marketers are killing it at lead gen (webinar)
VB WEBINAR: The face-to-face B2B sales process of the past — the many phone calls, the gratuitous lunches, the exhausting trade shows, followed by more phone calls — has been transformed by the digital...
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